ADVERTISEMENT CAMPAIGN FILTERING WHILE MAINTAINING DATA PRIVACY FOR AN ADVERTISER AND A PERSONAL COMPUTING DEVICE

ADVERTISEMENT CAMPAIGN FILTERING WHILE MAINTAINING DATA PRIVACY FOR AN ADVERTISER AND A PERSONAL COMPUTING DEVICE

Disclosed embodiments relate to performing an advertisement campaign filtering process while protecting the privacy of both an advertiser and a user of a personal computing device. Techniques include maintaining a plurality of sets of advertising competition rules, the plurality of sets of advertisi...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Cherkasov, Arseny, Peer, Nir, Maor, Amir, Segalov, Yaron
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Disclosed embodiments relate to performing an advertisement campaign filtering process while protecting the privacy of both an advertiser and a user of a personal computing device. Techniques include maintaining a plurality of sets of advertising competition rules, the plurality of sets of advertising competition rules being associated with a plurality of discrete advertising campaigns; for a set of advertising competition rules from the plurality of sets of advertising competition rules: identifying advertisement targeting criteria associated with the set of advertising competition rules, differentiating, from within the advertisement targeting criteria, between advertisement-sensitive targeting criteria and advertiser-insensitive criteria, and transforming the advertisement-sensitive sensitive targeting criteria; and transmitting, to the personal computing device, at least a portion of the transformed advertisement-sensitive targeting criteria.