METHODS AND APPARATUS TO MONITOR A SPLIT SCREEN MEDIA PRESENTATION

Methods, apparatus, systems and articles of manufacture are disclosed to monitor a split screen media presentation. Example apparatus disclosed herein include an audio processor to process audio output from a media device to determine audio metering data to identify first media presented by the medi...

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Bibliographische Detailangaben
Hauptverfasser: Kercher, IV, John Wesley, Barraclough, Scott Daniel, Fahnestock, Justin David Lee, Kistenmacher, John C, Heffernan, Ronan
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Methods, apparatus, systems and articles of manufacture are disclosed to monitor a split screen media presentation. Example apparatus disclosed herein include an audio processor to process audio output from a media device to determine audio metering data to identify first media presented by the media device. Disclosed example apparatus also include a video signature generator to generate one or more video signatures associated with video output from the media device. Disclosed example apparatus further include a computer vision processor to identify a first region-of-interest of a split screen presentation of the media device including the first media in response to a determination that the one or more generated video signatures do not match reference video signatures corresponding to the first media.