DESIGN THEME-BASED PUSH NOTIFICATIONS

A method displaying a theme-based push notification on a mobile device. The method includes registering a mobile device, wherein registering includes receiving, by an application backend server, a registration token from the mobile device, and storing the received registration token. The method further includes participating in dissemination of at least one theme-based push notification template, wherein participating in dissemination includes transmitting, by the application backend server, at least one theme-based push notification template to the registered mobile device. The method further includes processing a push notification together with the at least one theme-based push notification template, wherein the processing includes generating payload information, by the application backend server, and transmitting the payload information with the push notification to the registered mobile device.