SYSTEM AND METHOD FOR CONSUMER SCREENING, SELECTING, RECOMMENDING AND/OR SELLING HEARING DEVICES

A system selects a hearing device from several different available hearing devices in response to screening a consumer by providing a plurality of questions regarding the consumer's hearing that each requires a subjective response. The questions can include questions relating to hearing difficulty during one-on-one conversations, hearing difficulty during conversations with women and/or children, hearing difficulty during conversations in restaurants and/or meetings, and presence of stress and/or agitating sounds. The recommended hearing device is automatically selected for the consumer based at least in part on the subjective responses. The recommended hearing device provides enhancement of high frequencies if the responses indicate difficulty hearing women and/or children, provides reduction of low frequencies if the responses indicate difficulty hearing in restaurants and/or meetings, and provides phase cancellation if the responses indicate presence of stress and/or agitating sounds. The recommended hearing device is identified to the user for possible purchase.