Context-Based User Assistance and Service Workspace

An example embodiment may involve generating and providing, for display on a graphical user interface, a single window that includes a dialog region, a service region, and a contextual action bar. The dialog region may include locations for displaying a conversation between a user and an agent, and for entering a message to be added to the conversation. The service region may be for displaying a workspace for viewing a record relating to the user and accessing services provided via a back-end system by way of a managed network. The contextual action bar may include one or more selectable context-specific actions. The embodiment may also involve analyzing at least one of the conversation, the record relating to the user, and the services to identify contextual terms. The embodiment may also involve, based on the contextual terms, generating and providing, for display on the contextual action bar, a selectable context-specific action.