RESERVATION SYSTEM

A reservation system associated with an app installed on a user device can be used to regulate access to network-based features of a primary software service offered by the app. Network-based features can include providing access to online content items. Regulating access to these features can prevent overloading the backend service components that provide the network-based features. Growing the user base in a controlled fashion can benefit the user experience. A waitlist with a countdown can be used for users that have installed the app, but who are not yet allowed access to the network-based features of the primary software service. A user interface can display a reservation status (e.g., how many people are in front of the user in line, how many people are behind the user in line, and the like). This can increase user anticipation of the app features and reduce user attrition.