System and Method for Integrating Interactive Call-To-Action, Contextual Applications with Videos

A system, computer-readable medium and method of delivering an interactive video application includes identifying a hotspot in a portion of a video content. A hypercode object is overlayed on the hotspot at a spatial point. The hypercode object is displayed at a temporal point during playback of the...

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Bibliographische Detailangaben
Hauptverfasser:	Ahmad, Mubashir, Sanapala, Sridhar, Mohiuddin, Ali, Haroon, Usman, Abbas, Syed Athar, Ismail, Farrukh, Ali, Muhammad Rais-ul-Rehman, Kirmani, Ata
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC DIGITAL DATA PROCESSING ELECTRICITY INFORMATION STORAGE INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORDCARRIER AND TRANSDUCER PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION
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Beschreibung
Zusammenfassung:	A system, computer-readable medium and method of delivering an interactive video application includes identifying a hotspot in a portion of a video content. A hypercode object is overlayed on the hotspot at a spatial point. The hypercode object is displayed at a temporal point during playback of the video content. An interactive application is provided in response to activation of the hypercode object. Information is recorded corresponding to viewer interactions with the video content, including information that indicates a selection of the hotspot, a replayed portion of the video content, and a skipped portion of the video content.