METHOD AND SERVER FOR SELECTING RECOMMENDATION ITEMS FOR A USER

A method and server for selecting recommendation items is provided. The method comprises receiving indication of user accessing a recommendation service. The method comprises determining a user-type of user being one of a new-user and old-user type. The method comprises, responsive to the user being...

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Hauptverfasser: DANILCHENKO, Andrey Petrovich, ZHIVOTVOREV, Dmitry Sergeevich
Format: Patent
Sprache:eng
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Zusammenfassung:A method and server for selecting recommendation items is provided. The method comprises receiving indication of user accessing a recommendation service. The method comprises determining a user-type of user being one of a new-user and old-user type. The method comprises, responsive to the user being of the new-user type: receiving information associated with a set of items from a landing page of a pre-determined resource being indicative of visual characteristics of the items; generating a feature vector for each item based on information associated with visual characteristics; generating by an MLA a user-non-specific popularity score for each item from based on the respective feature vector; generating a set of user-non-specific recommendation items by selecting from the items user-non-specific recommendation items to be presented to the user; and transmitting the set of user-non-specific recommendation items in lieu of the personalized content recommendation. A method of training the MLA is also provided.