PIPELINE DATA STRUCTURE FOR GENERATING CUSTOM DISPLAY VIEWS ON CLIENT DEVICES

In one embodiment, data for creating customized views is stored in a database, the data including data about first users and tasks having steps performed by second users. The stored data further includes data for creating a pipeline data structure comprising a plurality of stages corresponding to the steps, each stage storing requirements for completing the stage. The pipeline further stores pointers associated with the data about the first users, wherein the first users are represented in the pipeline to track the progress of the first plurality of users through the plurality of steps. Each task may have a corresponding table. Columns of the table correspond to stages of the pipeline and rows of the table correspond to different users of the second users, and each cell of the table comprises rules for generating a customized view of data.