WIRELESS TRANSMISSION-TRIGGERED INCENTIVES DRIVING SOCIAL MEDIA ENGAGEMENT

Methods and systems for wireless transmission-based incentives driving social media engagement are provided. An incentive structure may be stored in a database in memory regarding one or more incentives each based on a defined benchmark of social media activity. Information associated with a wireless transmission-based tag may be via a wireless transmission reader. A product/service associated with the information read from the wireless transmission-based tag may be identified. Such identified product/service may further be associated with product/service-specific information stored in a product/service database. A template for a social media communication may be provided based on the product/service-specific information associated with the identified product/service. Such social media communication based on the template may be shared with one or more social networks. Activity related to the social media communication may then be detected as having met the defined benchmark. A notification may be sent to a user device associated with the user regarding the defined benchmark having been met.