USER/GROUP SERVICING BASED ON DEEP NETWORK ANALYSIS

USER/GROUP SERVICING BASED ON DEEP NETWORK ANALYSIS

Content is selectively provided to users of mobile devices within a venue including an on-site wireless network. User authorization requests and/or user account registration data are transmitted to the on-site wireless network from mobile devices within the venue. Attributes such as user interests a...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Agrawal, Bhavna, Schaffa, Frank A, Anerousis, Nikolaos, Xiao, Jin
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Content is selectively provided to users of mobile devices within a venue including an on-site wireless network. User authorization requests and/or user account registration data are transmitted to the on-site wireless network from mobile devices within the venue. Attributes such as user interests and professions, which comprise inferred user profiles, are obtained using the network traffic data. Identities of mobile devices are established based on a combination including two or more of network identifiers, mobile device signatures, and browser signatures. The inferred user profiles are correlated with the mobile device identities. The inferred user profiles are aggregated into user profile groups and then matched with a content provider's intended target profiles. Content is transmitted to the mobile devices corresponding to the intended target profiles and based on correlation of the inferred user profiles with identities of the devices. Inferred user profiles may be verified using social and/or geographical data.