MESSAGE TRANSMISSION SYSTEM, RECEIVING APPARATUS, RECEIVING METHOD AND COMPUTER-READABLE RECORDING MEDIUM THEREOF

A message transmission system, a receiving apparatus, a receiving method and a computer-readable recording medium thereof are provided. The message transmission system includes a transmitting apparatus, a receiving apparatus and a database. The transmitting apparatus transmits a broadcasting message, where the broadcasting message includes an identification code. The receiving apparatus forwards the identification code in response to receiving the broadcasting message. The database provides an intent content corresponding to the identification code without an application identification. The receiving apparatus presents a notification according to the intent content by an operation system (OS) without opening an application corresponding to the application identification in response to receiving the intent content. Accordingly, without installing an application for receiving a push message, the receiving apparatus still can receive the notification, and efficiency of push notification can be improved.