METHODS FOR WEB OPTIMIZATION AND EXPERIMENTATION

METHODS FOR WEB OPTIMIZATION AND EXPERIMENTATION

Experiments are used to optimize web pages. The effectiveness of these optimizations depends heavily on the analytics provided by the experimental analysis system. This invention is a new type of experimental analysis system that provides the user with sequentially valid analytics focused on the key...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Fellows, Ian Edward
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Experiments are used to optimize web pages. The effectiveness of these optimizations depends heavily on the analytics provided by the experimental analysis system. This invention is a new type of experimental analysis system that provides the user with sequentially valid analytics focused on the key performance indicators of interest such as % improvement and avoids multiple comparison problems through multivariate testing procedures.