Systems and Methods for Predicting User Lifetime Value Using Cohorts

Systems and Methods for Predicting User Lifetime Value Using Cohorts

Systems and methods for predicting user lifetime value in accordance with embodiments of the invention are disclosed. In one embodiment, a lifetime value prediction server system includes a processor, and a memory configured to store a lifetime value prediction application, wherein the lifetime valu...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Colaco, Martin, Shai, Ofer, Coward, Kris, Triplett, Nathan, Williams, Josh
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Systems and methods for predicting user lifetime value in accordance with embodiments of the invention are disclosed. In one embodiment, a lifetime value prediction server system includes a processor, and a memory configured to store a lifetime value prediction application, wherein the lifetime value prediction application directs the processor to obtain a set of user interaction data, group the set of user interaction data into cohorts, where the user interaction data within a cohort occurs on a particular day, calculate a set of known spending values based on the cohorts, determine a set of predicted spending values based on the set of known spending values, determine a set of predicted spending confidence values based on the set of known spending values, and calculate a set of predicted lifetime value data based on the set of predicted spending values and the set of predicted spending confidence values.