Subscription-Based Media Push Service

Aspects of the subject disclosure may include, for example, a process that determines an identity of a subscriber of a media service. A viewing criterion of the subscriber is determined and a media content item is identified based on the viewing criterion of the subscriber. The media content item is provided for delivery to a media processing device without first requiring a request for delivery of the media content item. The media processing device is identified by a network service provider based on a selection of the media processing device from among a number of devices of the subscriber that are registered with the network service provider. The selection of the media processing device is based on device capabilities and the identity of the subscriber. Other embodiments are disclosed.