CUSTOMER ENGAGEMENT PLATFORM EXPERIMENTATION FRAMEWORK

Systems and methods provide a customer engagement platform experimentation framework. Experiments are created to determine which variation of a particular promotion (i.e., an experiment) is most effective. Initially, users are split into buckets that define whether a particular user is in a control...

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Bibliographische Detailangaben
Hauptverfasser:	HUANG, Ling-Ya, DANTULURI, Jagannatha Raju, KINNAN, Keith Robert, JAYANTI, Harish, NANDURI, Jayaram N.M, KOHARESWARAN, Naganandhini, HAZAN, Einat
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Systems and methods provide a customer engagement platform experimentation framework. Experiments are created to determine which variation of a particular promotion (i.e., an experiment) is most effective. Initially, users are split into buckets that define whether a particular user is in a control group or a treatment group for a particular experiment. Users are assigned into buckets differently for unrelated experiments and similarly for related experiments. This ensures the users are in either the control group or the treatment group for all related experiments. Key performance indicators (KPIs) of users that experienced the experiment are compared with KPIs of users that did not experience the experiment. An assessment of the experiment can then be provided based on the compared KPIs.