COLLECTING AND TARGETING MARKETING DATA AND INFORMATION BASED UPON IRIS IDENTIFICATION

An iris biometric recognition module includes technology for capturing images of an iris of an eye of a person, whether the person is moving or stationary. The iris biometric recognition technology can perform an iris matching procedure for, e.g., identity purposes by querying a database for data re...

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Bibliographische Detailangaben
Hauptverfasser:	Varma, Bobby S, Piro, Stephen J, Van Sant, Glen J, Clifton, Mark A, Kim, Jongjin, Fleisch, Michael P, Perna, Steven N, Mapen, Barry E, Wade, David J, Richards, Kevin P, Lanzillotto, Ann-Marie, Green, John Timothy, Bhangley, Jitendra J, Davis, Timothy J, Ackerman, David Alan
Format:	Patent
Sprache:	eng
Schlagworte:	ARRANGEMENTS, SYSTEMS OR APPARATUS FOR CHECKING NOT PROVIDEDFOR ELSEWHERE CALCULATING CHECKING-DEVICES COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING GENERATING RANDOM NUMBERS HANDLING RECORD CARRIERS PHYSICS PRESENTATION OF DATA RECOGNITION OF DATA RECORD CARRIERS REGISTERING OR INDICATING THE WORKING OF MACHINES SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TIME OR ATTENDANCE REGISTERS VOTING OR LOTTERY APPARATUS
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Beschreibung
Zusammenfassung:	An iris biometric recognition module includes technology for capturing images of an iris of an eye of a person, whether the person is moving or stationary. The iris biometric recognition technology can perform an iris matching procedure for, e.g., identity purposes by querying a database for data related to an identified person, comparing the data with a plurality of content, and, in response to a determination that the data matches at least one piece of the plurality of content, display the plurality of content specific to the person on a display device.