MARKETING CONTENT SELECTION AND EXECUTION SYSTEM WITH MULTIVARIATE TESTING

Systems and methods for selecting, executing and optimizing marketing activities involving marketing content for defined marketing tasks contributed by a plurality of marketing content developers. The system receives multiple versions of the defined marketing task from the plurality of content devel...

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Bibliographische Detailangaben
Hauptverfasser:	Cates, Daniel J, Donnelly, Timothy J, Goldman, Paul T, Peeples, Nicholas M
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Systems and methods for selecting, executing and optimizing marketing activities involving marketing content for defined marketing tasks contributed by a plurality of marketing content developers. The system receives multiple versions of the defined marketing task from the plurality of content developers, ranks the content developers in accordance with past performance ratings for similar marketing tasks, allocates shares of the total volume of the marketing activity in accordance with the rankings, executes the marketing activity using the multiple versions of the defined marketing task on a collection of potential customers, scores the performance of each version of the defined marketing task, calculates and stores updated past performance ratings for each content developer based on the scores, and then repeats the process for a series of consecutive execution periods. The system uses multivariate testing to score and optimize the execution of the marketing activity.