Cross-Enterprise Matching of Assets to Members

Method, system and product for cross-enterprise matching of assets to members. One method comprises generating a plurality of asset templates redeemable in a set of vendors participating in a campaign; and applying a matching logic to uniquely and persistently match each asset template with a member, wherein the matching logic is based on a universal member property, wherein the universal member property is a property of a member that is applicable by each participating vendor and is vendor-defined and the value of which is automatically computed based on a vendor definition. Another method comprises determining a modified campaign definition using a campaign modification obtained from a vendor and based on a campaign definition; generating asset templates based on the modified campaign definition; applying a matching logic to obtain a list of matched members each of which is persistently matched with an asset template.