METHOD AND SYSTEM FOR DISTRIBUTING AND TRACKING EFFECTIVENESS OF PURCHASE RECOMMENDATIONS

A method of distributing purchase recommendations to a user terminal and tracking their effectiveness includes receiving an image of a product code captured from a user terminal at a store server through a wireless device, the store server connected to a first database from which the store server re...

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Bibliographische Detailangaben
1. Verfasser: SAMBE, Masanori
Format: Patent
Sprache:eng
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Zusammenfassung:A method of distributing purchase recommendations to a user terminal and tracking their effectiveness includes receiving an image of a product code captured from a user terminal at a store server through a wireless device, the store server connected to a first database from which the store server retrieves product information relating to the product code, the product information including one or more recommended products associated with the product, and a second database that tracks effectiveness of recommendations for each product, and transmitting the product information to the user terminal through the wireless device. The presence of at least one recommended product in the product information causes the self-registration program in the user terminal to display a user interface for accessing information about the recommended product on the user terminal and enable the store server to update the second database by tracking the user inputs made through the user interface.