Providing Map Context

Map context for a target location is generated based on a familiarity of a user with an area surrounding the target location. A context map can be displayed at any of a number of zoom levels in order to provide context tailored to the user. Accordingly, if a user is unfamiliar with the area surrounding the target location the context map can be displayed at a zoom level that displays where in the world the target location is, such as displaying a map of a state, country, or group of countries. If the user is instead familiar with the target location, the context map can display the city, neighborhood, or street where the target location is located. Alternately, a radius around the target location can be used as the zoom level based on the familiarity of the user.