STORY CARDS TO FACILITATE REVIEW OF SEARCH ENGINE OPTIMIZATION METRICS

Technologies are described for generating a story card for a search engine optimization application. The methods may comprise, by a processor, receiving search engine optimization data. The methods may comprise analyzing the search engine optimization data. The methods may comprise generating a search engine optimization report based on the analysis of the search engine optimization data. The search engine optimization report may include a value for a metric. The methods may comprise processing the search engine optimization report to generate the story card in response to determining the value for the metric exceeds a threshold value. The story card may include a message. The message may include the value and the metric. The methods may comprise generating user interface data that includes the story card.