CONTEXTUAL GAMER PROFILE

Methods and apparatus are disclosed for a user interface control that can be used to display individual and aggregated data for a plurality of computer applications. In one example of the disclosed technology, an application hub system provides a user interface control to invoke applications, including an entity browser component configured to generate display data for a selected portion of credibility data and/or personalization items for a selected user including application-specific data views for the selected entity associated with an individual application and system-wide data views including data for the selected user combined across multiple applications. The system further includes a configuration component to select a subset of the credibility data for display with the entity browser component and an application invocation component configured to launch a selected one of the applications using the user interface control provided by the application hub system.