Enterprise Sales Kit Creation System

A framework for pre-sales marketing professionals who perform engagements, such as business-to-business engagements. Embodiments of the claimed invention optimize early activities in the sales cycle. For each prospective engagement, the embodiments generate a sales kit that assists the salesperson i...

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Bibliographische Detailangaben
1. Verfasser: ADIBOWO Abraham Sasmito
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A framework for pre-sales marketing professionals who perform engagements, such as business-to-business engagements. Embodiments of the claimed invention optimize early activities in the sales cycle. For each prospective engagement, the embodiments generate a sales kit that assists the salesperson in getting through the "beauty contest" phase of enterprise solutions sales, in which multiple vendors compete for a prospect's business. Embodiments also function as a repository for product teams to showcase products to the company's salespeople. In this way, product teams are enabled to engage salespeople to market their offerings, and salespeople are enabled to quickly prepare for initial meetings with sales prospects.