METHOD AND SYSTEM FOR DISPLAYING TARGETED MULTIMEDIA ITEMS TO A RIDESHARING GROUP

The disclosed embodiments illustrate method for displaying targeted multimedia items to a ridesharing group. The method includes transmitting a plurality of multimedia items to a computing device installed in a vehicle. The method further includes receiving at least one feedback provided by a plural...

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Bibliographische Detailangaben
Hauptverfasser:	METREWAR ASMITA, RAJKUMAR ARUN, TULABANDHULA THEJA, MUKHERJEE KOYEL
Format:	Patent
Sprache:	eng
Schlagworte:	ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PICTORIAL COMMUNICATION, e.g. TELEVISION
Online-Zugang:	Volltext bestellen
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Beschreibung
Zusammenfassung:	The disclosed embodiments illustrate method for displaying targeted multimedia items to a ridesharing group. The method includes transmitting a plurality of multimedia items to a computing device installed in a vehicle. The method further includes receiving at least one feedback provided by a plurality of users on each of the transmitted plurality of multimedia items. The method includes determining an effectiveness score for each of the transmitted plurality of multimedia items based on the corresponding at least one feedback provided by the plurality of users. The method includes selecting a plurality of targeted multimedia items from the plurality of multimedia items in real-time based on the determined effectiveness score and a pre-specified constraint. The method includes transmitting the selected plurality of targeted multimedia items in a prioritized order to the computing device. The transmitted plurality of targeted multimedia items is displayed to the plurality of users traveling in the vehicle.