COMMUNICATION FINGERPRINT FOR IDENTIFYING AND TAILORING CUSTOMIZED MESSAGING

A computer-implemented for delivering tailored content to an individual includes: obtaining, by a computer system, communications of the individual; obtaining, by the computer system, a communication fingerprint for the individual based on analysis of the communications of the individual; tailoring,...

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Bibliographische Detailangaben
Hauptverfasser:	Snitzer Brian J, Lobbes Matthew M, Smith-Eigenbrode Shelbee D, Gibbs Nathaniel J
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:	A computer-implemented for delivering tailored content to an individual includes: obtaining, by a computer system, communications of the individual; obtaining, by the computer system, a communication fingerprint for the individual based on analysis of the communications of the individual; tailoring, by the computer system, a message to the individual using the communication fingerprint; and delivering the message to the individual. Using sentiment analysis combined with a unique communication fingerprint for an individual advantageously provides for a more tailored, and thus more effective, communication to the individual.