GROUPING SYSTEM, METHOD AND PROGRAM

Provided is a grouping system capable of grouping customers and options in each channel, considering variation of behavior of each customer depending on the channel. A grouping means 3 uses a likelihood of a group of customers, a group of options in a first channel, and a group of options in a secon...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: TERAKAWA Takayuki, NAKADAI Shinji, OCHIAI Koutarou
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Provided is a grouping system capable of grouping customers and options in each channel, considering variation of behavior of each customer depending on the channel. A grouping means 3 uses a likelihood of a group of customers, a group of options in a first channel, and a group of options in a second channel, calculated based on a distribution parameter of a history of the activity according to a combination of the group of customers and the group of options in the first channel, a history of the activity in the first channel, a distribution parameter of a history of the activity according to a combination of the group of customers and the group of options in the second channel, and a history of the activity in the second channel, to determine the group of customers, the group of options in the first channel, and the group of options in the second channel.