Method and system having a virtual stock keeping unit for configurable mobile phone purchases

One disclosed method includes recording a sale to a customer of a configurable mobile device at a retail point-of-sale system and providing the customer with a virtual stock-keeping-unit at the point-of-sale system. The virtual stock-keeping-unit represents a customized mobile device that has not yet been assembled. The method further includes granting the customer access to a mobile device configurator based on a configurator access code associated with the virtual stock-keeping-unit and generating, by the mobile device configurator, a bill of material in response to configuration input received by the mobile device configurator. The configurator then sends the bill of material to a manufacturing system for assembly of the customized mobile device and the customized mobile device is assembled in accordance with the bill of material and information associated with the virtual stock-keeping-unit. The customized mobile device is shipped from the place of assembly to the customer.