DISTRIBUTING CONTENT BASED ON WEIGHTS ASSOCIATED WITH USERS SPECIFIED BY CONTENT PROVIDER SYSTEMS

A content publishing system receives content items from content provider systems for providing to users. The content publishing system further receives mapping tables from the content provider systems specifying weights for users of the content provider systems. The content publishing system provide...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Linden Lee Charles, Yan Jinghao
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A content publishing system receives content items from content provider systems for providing to users. The content publishing system further receives mapping tables from the content provider systems specifying weights for users of the content provider systems. The content publishing system provides content items to users based on the user specific weights received from the content provider systems. As a result, a content provider system can identify users that are likely to be interested in specific content items and assigns weights to these users to adjust the likelihood of the users receiving appropriate content items via the content publishing system.