Real-Time Competitive Information Delivery

Providing discounts to users in a physical store location. The method includes detecting that a user has stopped at a given location in the physical store. The method further includes, based on the location, identifying a set of products. The method further includes, providing an identification of t...

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Bibliographische Detailangaben
Hauptverfasser:	Wang Di, DeJean Gerald Reuben, Shoaib Mohammed, Goraczko Michel, Kolluru Nagendra V, Sambasivam Vaidyaraman, Gavriliu Marcel, Lymberopoulos Dimitrios, Liu Jie, Nallappa Murali, Priyantha Nissanka Arachchige Bodhi, Neerudu Srinivasa Reddy, Agrawal Manish
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Providing discounts to users in a physical store location. The method includes detecting that a user has stopped at a given location in the physical store. The method further includes, based on the location, identifying a set of products. The method further includes, providing an identification of the set of products to an ad server. At the ad server an auction is initiated between different product promoters to identify ads to be provided to the user. The method further includes, receiving from the ad server one or more ads to be provided to the user based on the results of the ad auction. The method further includes, providing the one or more ads to the user.