REAL-TIME MONITORING OF PUBLIC SENTIMENT

The subject disclosure is directed towards a real-time or near real-time sentiment monitoring service. A set of rules such as keywords and data sources to crawl is provided to the monitoring service, which crawls the sources to obtain sentiment-related data for an entity, such as a corporation or pr...

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Bibliographische Detailangaben
Hauptverfasser: LEWALLEN James H, NEWMAN Todd D, CHENG Lili, HERRING Russell Allen, TANIGUCHI David S
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:The subject disclosure is directed towards a real-time or near real-time sentiment monitoring service. A set of rules such as keywords and data sources to crawl is provided to the monitoring service, which crawls the sources to obtain sentiment-related data for an entity, such as a corporation or product. Content items may be selected from the crawled data, and/or the data may be analyzed to provide results. The results may be displayed, such as on a content page, to quickly view the public's sentiment regarding the entity. The rules may be dynamically modified by a user or collaborating users to tune monitoring of the entity as desired, e.g., to obtain more relevant results.