SCALABLE MANAGEMENT OF COMPOSITE DATA COLLECTED WITH VARIED IDENTIFIERS

Techniques and a system are provided for a profile manager system that stores multiple profiles. These profiles are used by a content selection system to match entities to content for which the entities would be best suitable. The profile manager system allows a content selection system to identify,...

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Bibliographische Detailangaben
Hauptverfasser:	Gorjiara Bita, Cao Kancheng, Seetharama Gururaj, Zhao Yizhen
Format:	Patent
Sprache:	eng
Schlagworte:	ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
Online-Zugang:	Volltext bestellen
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Beschreibung
Zusammenfassung:	Techniques and a system are provided for a profile manager system that stores multiple profiles. These profiles are used by a content selection system to match entities to content for which the entities would be best suitable. The profile manager system allows a content selection system to identify, in response to a request associated with an entity, different pieces of data from different data sources and match the different pieces of data when the difference pieces of data refer to the same entity. The profile manager system may also provide merging of the different pieces of data, when they are matched as referring to the same entity.