ADVERTISING RECOMMENDATIONS USING PERFORMANCE METRICS

ADVERTISING RECOMMENDATIONS USING PERFORMANCE METRICS

This disclosure relates to systems and methods for generating an advertising recommendation. In one example, a method includes determining a statistical performance level threshold for a plurality of advertising entities advertising, identifying one of the advertising entities that fails to meet the...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Bhamidipati Venkata S.J.R, Lee Darren Stephen, Oh Yingfeng, Law Dominic W, Liu Kaiyang
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:This disclosure relates to systems and methods for generating an advertising recommendation. In one example, a method includes determining a statistical performance level threshold for a plurality of advertising entities advertising, identifying one of the advertising entities that fails to meet the statistical performance level threshold, determining a variance associated with the one advertising entity as compared with others of the plurality of advertising entities that do satisfy the performance threshold constraint, generating a recommendation to the one advertising entity that addresses the variance, and transmitting the recommendation to the one advertising entity.