KEYWORD BASED DATA CRAWLING

One embodiment provides a method, including utilizing at least one processor to execute computer code that performs the steps of: receiving, from a user, one or more keywords, wherein the one or more keywords identify, within a social media data set, a subset of social media data; determining, based on social media statistical information, an estimated volume of the subset of the social media data; determining, based on the social media statistical information, an estimated relevance of the subset of social media data to the user; and updating the one or more keywords, to improve the estimated volume and estimated relevance. Other aspects are described and claimed.