SEARCH RESULTS USING SOCIAL ROUTING OF CONTENT

SEARCH RESULTS USING SOCIAL ROUTING OF CONTENT

Systems and methods for improving search results using social routing are provided. In example embodiments, an affinity metric and match metric are determined for a plurality of users. The affinity metric indicates an interaction level between a given user and the match metric indicates how well the...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Tague Matthew Steven, Liang Keqing, Zhu Qiang, White Rebecca Page, Canlas Lorenzo, Rigano Peter Hume, Browne John Brendan
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRIC DIGITAL DATA PROCESSING
ELECTRICITY
PHYSICS
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Zusammenfassung:Systems and methods for improving search results using social routing are provided. In example embodiments, an affinity metric and match metric are determined for a plurality of users. The affinity metric indicates an interaction level between a given user and the match metric indicates how well the given user matches parameters of a search string. Based on a correlation between the affinity metric and the match metric, one or more items of content may be transmitted to one or more selected users. Improved search results can then be generated based on interactions with the one or more items of content.