METHOD AND DEVICE FOR ESTABLISHING WEBPAGE QUALITY MODEL

A web page quality model establishment method and apparatus are disclosed. The method includes: excavating, from a search engine log, a selected user behavior indicator of each web page included in the search engine log, and calculating, according to the excavated selected user behavior indicator of each web page, web page quality of a corresponding web page; extracting, from the search engine log, a selected quality feature of each web page included in the search engine log; and establishing a web page quality model according to the web page quality and the selected quality feature of each web page included in the search engine log. Accuracy of a web page quality model established by means of this solution is relatively high, and accuracy of calculated web page quality is relatively high, thereby ensuring accuracy of a web page sorting result and user experience.