IDENTIFYING TRENDING TOPICS

A trend system generates external trend information for different topics that may be related to merchant items offered by a merchant. External trend information is generated based on content items obtained from sources that are separate from the merchant. Periodically the trend system determines an...

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Bibliographische Detailangaben
Hauptverfasser: Govindarajan Jayesh, Chittar Naren
Format: Patent
Sprache:eng
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Zusammenfassung:A trend system generates external trend information for different topics that may be related to merchant items offered by a merchant. External trend information is generated based on content items obtained from sources that are separate from the merchant. Periodically the trend system determines an interest growth rate for a topic based on the external trend information. If the interest growth rate determined for the topic is above an interest threshold, the trend system recommends to the merchant starting a campaign related to the topic.