SYSTEM FOR MANAGING MEMBERSHIP, METHOD FOR MANAGING MEMBERSHIP USING REGISTRATION OF MEMBERSHIP BY USER AND APPARATUS USING THE SAME

Disclosed are a membership management system, a membership management method using membership registration by a user, and an apparatus using the method. Information about a store used by a user is received from the user's terminal, whether the store is a first membership store or a second membership store registered by the user is checked, current states of use of respective second membership stores are updated based on user's usage records when the store is a second membership store not corresponding to a first membership store, and a store satisfying a condition for recommendation is recommended as a first membership store, among multiple second membership stores, based on the current states of use of the respective second membership stores. Because a frequently used store is registered as an affiliate store based on records on the customers' actual use of stores, membership advertisements and services may be effectively used.