DRIVING MODE SWITCHING METHOD AND MODULE, AND DISPLAY DEVICE

A driving mode switching method, a driving mode switching module and a display device are provided. The method comprises: acquiring a pre-processed reference image; identifying an image characteristic of the reference image; generating a color block set included in the reference image by dividing the reference image into color blocks in accordance with the identification of the image characteristic of the reference image; calculating a coupling voltage of each of the color blocks and a brightness difference corresponding to the coupling voltage in accordance with an order of the color blocks included in the color block set; determining a crosstalk in accordance with the brightness difference corresponding to the coupling voltage; and switching a driving mode in accordance with the crosstalk. According to an exemplary embodiment of the present invention, since the driving mode can be switched, it is possible to prevent the display from being prone to crosstalk due to being constantly arranged to the column inversion mode, the row inversion mode or the frame inversion mode, or a display abnormality that may occur due to being arranged to the dot inversion driving.