SPONSOR ANSWERS AND USER-APPROVED, SYSTEM-SUGGESTED LINKS IN A SOCIAL SEARCH ENGINE

Methods, systems, and apparatus, including computer programs encoded on a non-transitory computer storage medium, for enhancing asker and answerer interaction within a social search service environment. In one aspect, a system includes a computer-readable medium having instructions stored thereon which, when executed, cause one or more computers to perform operations comprising receiving an answer from a first user in response to a question from a second user in a social search service environment, identifying a set of suggested hyperlinks associated with the received answer, providing the set of suggested hyperlinks to the first user, and receiving a selection of at least one of the set of suggested hyperlinks from the first user. The operations may further comprise providing a combined response to the second user, the combined response including the answer and the at least one selected suggested hyperlink.