Multiple User Interest Profiles

Systems, methods performed by data processing apparatus and computer storage media encoded with computer programs for maintaining, for a user, multiple user interest profiles, each user interest profile corresponding to a different category and containing information relating to the user's onli...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser:	Liu Zhenzhen, Ponnekanti Shankar R
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Systems, methods performed by data processing apparatus and computer storage media encoded with computer programs for maintaining, for a user, multiple user interest profiles, each user interest profile corresponding to a different category and containing information relating to the user's online activities; receiving a request for an item of content to be presented to the user in connection with information to be displayed by a device associated with the user; determining a context of the displayed information; identifying at least two of the user's user interest profiles belonging to respective categories that are relevant to the determined context; choosing the content item to be presented to the user based at least in part on information in the identified at least two user interest profiles; and causing the chosen content item to be delivered for presentation to the user.