Providing Advertisements based on Contextual Data

Providing Advertisements based on Contextual Data

An advertisement (ad) server that receives ad campaigns from advertiser computers. An ad campaign includes conditions that trigger the ad. The ad server stores the ad campaigns in ad records of an ad data store. The ad server receives an ad request from a mobile computing device. The ad request incl...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: GLOVER Eric, SRINIVASAN Nikhil, KAGAN Tomer, SAVLIWALA Taher
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:An advertisement (ad) server that receives ad campaigns from advertiser computers. An ad campaign includes conditions that trigger the ad. The ad server stores the ad campaigns in ad records of an ad data store. The ad server receives an ad request from a mobile computing device. The ad request includes contextual data that indicates a context of the mobile computing device. The ad server provides an ad to the mobile computing device, if the ad server determines that the conditions associated with the ad are satisfied based on the contextual data included in the ad request.