IDENTIFYING BUSINESS ONLINE SOCIAL PRESENCE WITH NAME AND ADDRESS USING SPATIAL FILTERS

Methods and systems for better identifying a business's online social presence using name and address as provided. Geocoding technology is used to enhance business location information with geographic coordinates. A scanning engine is provided that can search a wide range of social media spaces...

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Bibliographische Detailangaben
Hauptverfasser:	Swenson Michael P, Gu Qiuju, Zhang Jun, Liang Hongping, Wu Yuling
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION WIRELESS COMMUNICATIONS NETWORKS
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Beschreibung
Zusammenfassung:	Methods and systems for better identifying a business's online social presence using name and address as provided. Geocoding technology is used to enhance business location information with geographic coordinates. A scanning engine is provided that can search a wide range of social media spaces, including, for example and without limitation, FaceBook, Twitter, Yelp, LinkedIn, YouTube, Flickr, Blog, etc. to identify the social presence of a business. The search is performed using the business's name and a defined spatial boundary based on the geographic coordinates and inferred contextual information, thereby reducing the ambiguity caused by information incompleteness and variation in social profiles. Utilizing the spatial filters results in an improved match rate and match accuracy.