ELECTRONIC DEVICE AND CONTENT PROVIDING METHOD THEREOF

A content providing method of an electronic device comprises the steps of: downloading, from a server, an organization schedule including content organization information for each channel; downloading, from the server, a highlight image of at least one content organized for a first channel on the basis of first channel organization information of the organization schedule; and sequentially reproducing the downloaded highlight images on the basis of the first channel organization information of the organization schedule. However, the present invention is not limited to the embodiments set forth above, and other embodiments are possible.