METHOD AND APPARATUS FOR ENGAGING USERS ON ENTERPRISE INTERACTION CHANNELS

A computer-implemented method and an apparatus facilitate user engagement on enterprise interaction channels. Information related to a current journey of a user on one or more enterprise interaction channels is received. The user is categorized as one of a hot lead, a warm lead, and a non-hot lead b...

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Bibliographische Detailangaben
Hauptverfasser:	SINGH Bhupinder, SRI R. Mathangi
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING CHECKING-DEVICES COIN-FREED OR LIKE APPARATUS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A computer-implemented method and an apparatus facilitate user engagement on enterprise interaction channels. Information related to a current journey of a user on one or more enterprise interaction channels is received. The user is categorized as one of a hot lead, a warm lead, and a non-hot lead based, at least in part, based on the received information related to the current journey of the user. If the user is categorized as the non-hot lead, a user interface (UI) displayed to the user is modified. The UI is modified to facilitate user engagement for converting the user from a non-purchasing entity to a purchasing entity.