SYSTEMS AND METHODS FOR ONE-TO-ONE ADVERTISING MANAGEMENT

SYSTEMS AND METHODS FOR ONE-TO-ONE ADVERTISING MANAGEMENT

Customer targeted advertising may be efficiently planned based on different demographic and behavioral segments. A method may use event-level data to model conversion attribution based on different dimensions. These dimensions may include channel, content, placement and every other aspect of adverti...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Bagheri Saeed R, Mahboobi Seyed Hanif
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Customer targeted advertising may be efficiently planned based on different demographic and behavioral segments. A method may use event-level data to model conversion attribution based on different dimensions. These dimensions may include channel, content, placement and every other aspect of advertising. Multiple population segments of users may be identified and attribution modeling performed independently for each population segment. The attribution modeling may be implemented in a plurality of approaches such as independent or coupled modeling. Coupled attribution modeling may be capable of modeling the combined effect of multiple dimensions. The results of attribution modeling may then be used to plan optimum advertising placement with the highest attribution for each population segment.