SYSTEM AND METHOD FOR IDENTIFYING TRUE CUSTOMER ON WEBSITE AND PROVIDING ENHANCED WEBSITE EXPERIENCE

SYSTEM AND METHOD FOR IDENTIFYING TRUE CUSTOMER ON WEBSITE AND PROVIDING ENHANCED WEBSITE EXPERIENCE

A method for identifying a user of a website as a potential customer and presenting the potential customer with enhanced website content includes: identifying that a user has landed on the website; identifying a user traffic-source; determining if the identified traffic-source matches a traffic-sour...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Higgins William P, Gebhardt Richard A, Shaw Deanna M, Higgins ChunHui Y, Maul Christopher A
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:A method for identifying a user of a website as a potential customer and presenting the potential customer with enhanced website content includes: identifying that a user has landed on the website; identifying a user traffic-source; determining if the identified traffic-source matches a traffic-source in a list of customer-based reference traffic-sources; identifying a specific user behavior pattern on the website; determining if the identified specific user behavior pattern matches a behavior pattern from a list of customer-based reference behavior patterns; identifying the user as a potential customer if the identified traffic-source matches a traffic-source in a list of reference traffic sources and the identified specific user behavior pattern matches a behavior pattern from a list of reference behavior patterns; and displaying enhanced content tailored to the potential customer based upon the specific user behavior pattern or excluding display of enhanced content to the user if not a potential customer.