METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENTS BASED ON SEMANTIC REPRESENTATIONS

METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENTS BASED ON SEMANTIC REPRESENTATIONS

The present teaching relates to methods, systems, and programming for providing advertisements based on semantic representations. In one example, a request is obtained for advertisement. The request incorporates a query. The query is parsed to generate a semantic representation of the query. A plura...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Shahshahani Ben, Cheng Hao
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The present teaching relates to methods, systems, and programming for providing advertisements based on semantic representations. In one example, a request is obtained for advertisement. The request incorporates a query. The query is parsed to generate a semantic representation of the query. A plurality of advertisements indexed by their respective semantic representations is obtained. Among the plurality of advertisements, one or more advertisements are determined whose semantic representations match the semantic representation of the query. The one or more advertisements are provided as a response to the request.