SYSTEM AND METHOD FOR MARKETING ATTRIBUTION IN AN ENTERPRISE

A system and method include a customer engagement platform of an enterprise. The customer engagement platform is configured to connect with an audience computer and provide to the audience computer contact information associated with a marketing attribution. The marketing attribution accompanies an...

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Bibliographische Detailangaben
Hauptverfasser: Ristock Herbert Willi Artur, Stoops Daniel, Kaiser Lizanne, Bell Cliff, Kraeutler James
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A system and method include a customer engagement platform of an enterprise. The customer engagement platform is configured to connect with an audience computer and provide to the audience computer contact information associated with a marketing attribution. The marketing attribution accompanies an impression served to the audience computer. The impression and marketing attribution associated with the contact information are sent to the customer engagement platform during an interaction with the enterprise.