CROWD-SOURCED ASSESSMENT OF PERFORMANCE OF AN ACTIVITY

Embodiments are directed to deploying a crowd to assess the performance of human-related activities. Content, such as video, audio, and/or textual content is captured. The content documents a subject's performance of the subject activity. The content, as well as an associated assessment tool (AT), are provided to reviewers. The AT includes questions that are directed to assessing domains of the performance. The reviewers review the content and assess the performance of the subject activity by providing assessment data. The assessment data includes answers to the questions of the AT. After a statistically significant number of independent reviewers have provided a statistically significant volume of assessment data, the assessment data is collated to generate statistical reviewer distributions of the independent assessments of various domains of the performance. A report is generated based on the collated assessment data. The report includes an overview of the crowd-sourced assessment of the performance.